[funsec] Verizon Fined by District for Chalk-on-Sidewalk Advertising
fergdawg at netzero.net
Sat Apr 1 12:19:57 CST 2006
Wow -- this sounds like an April Fool's joke, but I think it's
for real. :-)
Via The Washington Post.
The District [of Coulmbia] said yesterday that it fined Verizon Communications Inc. $1,050 for stenciling orange-red chalk ads on sidewalks across the city to promote its Yellow Pages.
Verizon, the nation's second-largest phone company, thought it had found a nifty way to get consumers' attention when it began spraying about 135 chalk advertisements around the city on Sunday.
"Looking for Something? Find it in the . . . Verizon Yellow Pages," read the roughly 2-by-3-foot ads that turned up on heavily trafficked sidewalks, including in Northwest near the Woodley Park-Zoo/Adams Morgan Metro stop and on K Street downtown.
"Fergie", a.k.a. Paul Ferguson
Engineering Architecture for the Internet
fergdawg at netzero.net or fergdawg at sbcglobal.net
ferg's tech blog: http://fergdawg.blogspot.com/
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