[funsec] writing good and/or deceptive conference spam, and communication/manipulation diffs
Jon.Kibler at aset.com
Mon Mar 2 01:05:35 CST 2009
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Gadi Evron wrote:
> Robert Cialdini in his book "Influence: Psychology of Persuasion" takes a
> part a sub-set of the world of influence and helpfully puts it into
> clearly defined and named categories by the use of terminology. That, not
> the text, is the greatest asset of the book.
Cialdini and associates have a new book "Yes!: 50 Scientifically Proven
Ways to Be Persuasive" that I have found to be a great read. It is 50
chapters, 2 to 4 pages each in length, that examine various aspects of
persuasion and why they work. The book is physically small, about the
size of a paperback novel, so it is a quick read and idea for reading
during a commute.
If you liked "Influence", I think you will really like this one too.
It's a lot more concise.
Jon R. Kibler
Chief Technical Officer
Advanced Systems Engineering Technology, Inc.
Charleston, SC USA
My PGP Fingerprint is:
BAA2 1F2C 5543 5D25 4636 A392 515C 5045 CF39 4253
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